What is Zillow (Zillow Premier Agent)?

As featured in the Wall Street Journal, Wise Agent is one of only nine companies that Zillow has partnered with through its new Tech Connect Program. Now, the leads you are receiving from Zillow will automatically populate in your Wise Agent CRM!

Last updated on 30 May, 2025

Obtain Your Wise Agent API Key

First, you will need to copy your Wise Agent API key. To find the API key associated with your Wise Agent account, please follow the instructions below:
Login to your Wise Agent account.
From the sidebar, select Integrations, then click Settings from the menu.
On the Integrations Settings page, locate and click on the API Keys and Lead Email tab and click to expand.
From this section, locate and copy your API Key.

Connect The Integration In Zillow Premier

Log in to your Zillow Premier Agent Dashboard.
Click on your picture icon in the top right corner and then on the Settings option

On the Settings page click the App Integrations option on the side menu and then on the Link App button.

Under Choose a Partner, select Wise Agent from the Partners drop-down menu, then click Next. Under Add a Subscriber Identifier, enter your Wise Agent API Key, and then hit Save. That's it!

Wise Agent Blog - Zillow
Wise Agent Blog - Tips for Zillow Leads

How To Set Up Automated Lead Rules

With Wise Agent’s lead management features, it’s incredibly easy to set up your lead management system in exactly the ways that work for you. For instance, when someone is added to your CRM automatically via capture form, or other lead sources, you can instantly follow up via email and text based on the source of the lead. This allows you to tailor your lead automation software to the specifications that work for you, which will help you foster the most leads and close the most deals.

Did you find this article helpful?

What is Condo.com | Houses.com