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Wise Agent Website Visitor Lead Conversion Playbook
These campaigns are designed for revealed website visitors who have browsed listings or real estate resources on your website but did not fill out a form. Because their intent is unknown, the goal is not aggressive selling; it is conversation and discovery. The framework works in three stages: Stage 1 - Intent Discovery: Identify whether the visitor is researching buying, selling, relocating, or just monitoring the market. Stage 2 - Intent-Based Follow-Up: Once intent is confirmed, move the lead into the Buyer or Seller campaign. Stage 3 -Conversation Over Automation: As soon as the lead engages in two-way communication, remove them from the campaign and transition into personal follow-up.These campaigns are designed to support your outreach efforts, not replace the relationship.
Last updated on 17 Mar, 2026
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Website Visitor Leads - REVEALED BUYER CAMPAIGN
This campaign is designed for Wise Agent Leads that have demonstrated buyer intent through website behavior (listing views, property searches, mortgage calculator use) or direct conversation. It should be applied to your leads once buyer intent is confirmed. This campaign can be found within your Wise Agent account under the Stock Campaigns section.
Website Visitor Leads - REVEALED SELLER CAMPAIGN
This campaign is designed for Wise Agent Leads that have demonstrated seller intent through website behavior (home valuation pages, seller blogs, pricing content) or direct conversation. It should be applied to your leads once seller intent is confirmed. This campaign can be found within your Wise Agent account under the Stock Campaigns section.
Website Visitor Leads - INITIAL INTENT DISCOVERY CAMPAIGN:
This campaign is for Wise Agent Leads that were identified through website behavior but did not complete a form submission. Since intent is unknown, the sequence uses neutral, value-first outreach to spark conversation and determine whether the lead is a buyer, seller, relocation prospect, or early-stage researcher.