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Social Media Marketing & Posting

What is WiseSocial

Powered by Back At You Media (SocialBay) WiseSocial is a social media marketing tool built directly into your Wise Agent CRM. It allows real estate agents and brokers to automate their social media presence, promote listings, and stay top-of-mind with their audience; all without leaving Wise Agent for just $20/month.

Last updated on 30 Apr, 2026

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With WiseSocial, you can automatically publish real estate content, promote new listings, and manage your social media marketing across multiple platforms from one convenient place.

Supported Social Media Platforms

WiseSocial connects to the following platforms:

  • Facebook (Business Page Only)

  • Instagram (Business Account Only)

  • X / Twitter (personal account)

  • LinkedIn (personal or business page)

  • YouTube

  • TikTok

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Key Benefits

Consistent Social Presence

Stay active online without the daily effort. WiseSocial automatically schedules and posts real estate content on your behalf, so your audience always hears from you — even on your busiest days.

Listing Promotion Made Easy

Once your MLS feed is connected, WiseSocial instantly promotes your new listings and price reductions to all connected social platforms. No manual posting required.

Time-Saving Automation

Set it once and let WiseSocial handle the rest. Automated posting, listing promotion, and optional ad campaigns run in the background so you can focus on your clients.

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Built for Real Estate

All content is specifically created for real estate professionals. This includes:

  • Market update posts

  • Homeownership tips

  • Lead generation content (home value, downloadable guides, contact forms)

  • Branded videos and trending home news

Two Types of Content Automation

WiseSocial offers two core automation options:

1. Monthly Content (Optional)

Pre-built social media content is automatically scheduled for you, typically every other day. This includes a mix of real estate lifestyle posts, tips, and branded content.

  • Default setting: OFF (you choose to opt in)

  • You can select which content categories to include

  • Captions can be customized with your branding

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2. Listing Automation (Recommended)

Automatically posts your new listings and price reductions once your MLS feed is connected.

  • Default setting: ON

  • Customize captions, overlays, and branding colors

  • Control how your listings appear across all platforms

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Note: WiseSocial is an add-on feature costing $20/month per user. A prorated fee is charged upon activation.

What About Advertising?

In addition to organic social posts, WiseSocial supports paid advertising for your listings and recruiting campaigns. Advertising features include:

  • Auto-advertising for new listings and price reductions

  • Hyper-targeted Smart Advertising campaigns

  • Listing performance reports to share with sellers

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 Note: Advertising runs separately from your WiseSocial subscription and requires its own budget set within the WiseSocial dashboard. Any feature labeled 'Advertising' or 'Ads' will incur additional costs beyond the $20/month subscription fee.

Ready to Get Started?

How to Activate WiseSocial

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