Most agents don’t realize that 95% of website visitors leave without ever filling out a form. That means the majority of traffic that you’re paying for, whether it’s through SEO, social media posting, Google Ads, Facebook traffic campaigns, etc, are quietly researching but also slipping through the cracks.
Wise Agent Leads fixes that.
In this article we’ll take you through the ins and outs of this feature and how to successfully up with these leads
What are Wise Agent Leads?
Wise Agent Leads allows you to generate leads directly from your own website, landing pages, or web portals you manage. Powered by AI-driven identity discovery technology, Wise Agent Leads can identify up to 25% of anonymous website visitors.
These are real people who visited your website, browsed through your listings, viewed your blog content, and spent some time on your website browsing or researching your services but never filled out a form.
Without this feature, leads would remain hidden but once enabled, these visitors can turn into an opportunity.
And the best part? You get to control your daily lead limit for only $4 per lead, making it easy for you to gauge the most you would pay for leads in a day. Of course, once you become a pro at managing these leads, you can set your daily lead count to unlimited.
So how does this feature actually work?
The implementation is quite simple. We provide you with a small tracking script that you or your web developer can apply to the header of the website(s) you manage and would like to uncover hidden visitors on.
Once the lead script is enabled, tracking begins instantly and new leads will start to flow into your Wise Agent account.
What Lead Information Is Captured?
I’m sure you’re asking yourself; “what lead information does Wise Agent provide?” Beyond your basic contact information like Name and Email. Our data sources can pull in additional information like:
Contact Information
Full Name
Email Address
Phone Number
DNC validation
Ownership status of their listed property
Estimated equity position
Behavioral Insights
Pages visited
Time spent on each page
Click patterns
Scroll depth
Session replay recordings
Referral source (Google, Facebook, traffic ad, etc.)
This data is pulled from multiple compliant data sources, browser cookies, and publicly available records to match anonymous visitors with verified contact data.
We aren’t just revealing these contacts for you but painting a full picture of where this lead might stand in their real estate journey.
This is why you may sometimes see:
A primary contact
Secondary contacts
Related individuals tied to the same property or household
How Do I Identify these Leads in My Wise Agent Account?
Wise Agent Leads will enter the system under the source of “YourDomain. wiseagentleads.com.”
The system will also automatically tag these leads under the category of “WebsiteIdentification” so you can filter by category.
We highly recommend using the lead rules filter to create any additional categories you would like added to these leads to help identify them easily in the system.
What If Lead Information Looks Mismatched?
This is a very common question. Some members may report findings like:
“The lead says John Smith, but the email is sallysmith94@email.com.”
This can happen if Wise Agent leads matches at the device or household level. If multiple individuals use the same device, wi-fi network, or browser session, contact data may reflect related individuals associated with that device or property.
In many cases:
It’s a spouse email
Family member
co-owner
Household occupants
This is why Wise Agent Leads should be viewed as an opportunity to start a conversation and not assumed as a closed deal.
Why Am I Getting Out-of-State Leads?
Short answer, because your marketing is working!
If someone from another state clicks on any of your social posts, ads, or listings that redirect to your website, they are now a visitor.
Out of state leads can typically indicate one of the following:
Relocation research
Investment interest
Curiosity sparked by social content
Broader targeting in traffic ads
Instead of viewing this as a negative, consider this:
Relocation buyers are some of the highest-value clients in real estate.
If you don’t want to target out-of-state traffic, you can refine your ad audiences. But this isn’t a problem, but an opportunity.
What About Lead Quality? Where Do Wise Agent Leads Fall?
First, let’s break it down with the common lead sources you have in your CRM.
Tier 1 Leads - Direct Leads (High Intent):
These are leads that have filled out a form or have made direct contact with an agent/brokerage.
Requested a tour/inquired on a property
Asked for a home valuation
Submitted a contact form
Submitted their info on your ad
Called/emailed in
These leads have clearly identified who they are and what their intent is.
These are typically hot or warm leads.
Tier 2 Leads - Wise Agent Leads (Discovery Stage):
These visitors:
Landed on your website
Browsed listings or content
Did not submit a form
Their intent is unclear and that’s your opportunity to reach out. These are typically cool to warm leads that require qualification.
They’ve already been to your site and seen your brand; now it’s your move.
Tier 3 - Paid Portal Leads (Shared & Competitive)
These are leads you purchase from online real estate services:
Zillow
The quality of these leads can vary and most of the time they’re at a higher cost and being shared to multiple agents; which requires a more aggressive and rapid follow up approach.
Tier 4 - Paid Lists
These leads are very questionable and aren’t always accurate data. They didn’t reach out so they aren’t expecting to be contacted.
Paid list leads usually are cold leads.
So are Wise Agent Leads good quality?
Yes!
However, your approach and follow up plan matters. These aren’t cold random leads.
These are real people who intentionally landed on your website, whether they were just browsing or serious prospects; something brought them to your site. Your goal is to uncover that.
That’s why we’ve come up with the ultimate lead follow up playbook and marketing content built into your Wise Agent account.
Wise Agent Leads Follow Up Plan and Playbook:
Step 1: Review Their Behavior
Before reaching out, review the note that is added to the Contact Summary page under the client Activity section:
What pages did they view?
Did they look at listings?
Did they visit a home valuation page?
How long were they on site?
Review the playback recording of their time spent on your site.
This helps you tailor your approach.
Step 2: Initial Outreach (Soft Introduction)
Avoid:
“I saw you looking at…”
“I watched your session replay…”
Instead try:
“Hi [[Name]], I wanted to introduce myself as a local real estate resource.
If you’re exploring homes or considering a move, I’m happy to answer any questions or send helpful information.”
Low pressure. High professionalism.
Step 3: Classify the Lead
Once they respond, categorize them as:
Active Buyer
Future Buyer
Seller
Relocation
Long-Term Nurture
Then move them into the appropriate follow-up campaign.
Step 4: Add to a Campaign
We recommend adding them to the following workflow. Some of these drip campaigns can be found under the Stock Campaign section of Wise Agent:
Future Opportunity / Long-Term Nurture Campaign
Consistency beats intensity.
How Long Until I Start Seeing Results?
Real Estate internet leads typically take about 6 -24 months to convert.
Most require about 8 - 12 touches before meaningful engagement.
Speed to lead under 5 minutes dramatically increases response rates.
Wise Agent Lead conversion and success rates increase when:
You follow up quickly
You follow up consistently
You don’t assume intent
You nurture long term
This is not a “close tomorrow” tool. This is a “maximize your existing traffic” tool.
You’re already paying to drive traffic to your site; the question is do you want to capture 5% of that traffic or up to 25% of that traffic?
Wise Agent Leads gives you the opportunity to turn anonymous visitors into conversations that could turn into deals.
If you’d like help setting up Wise Agent Leads or want to discuss whether it’s right for your business, book a call with our team or start revealing leads now.